“Ten years ago:A college drop-out, an aging family man, a former Disney child actor, and a self-taught programmer were making millions. Their business model was simple — earn real money by selling virtual objects or services in games like World of Warcraft. It was a gold mine. Until Blizzard Entertainment, the game’s developer, stepped in. Play Money is the untold story between upstart entrepreneurs and big business. Join our misfit pioneers on their extraordinary ride of success and failure that changed the gaming industry forever.”